If you’ve never heard of SoHo House, you’re not alone. That’s the way it’s meant to be. SoHo House is exclusive, as in they don’t even like for their members to say that they’re members. People keep it all on the down-low, so it doesn’t go away.
Getting membership in the Soho House is not easy. It’s not like being picked for kickball in gym class. Everyone doesn’t get a shot. You can’t buy your way onto the membership list. Everybody has money. Everybody has some measure of fame. But most of all, every single member is cool. Corporate executive types are routinely culled from the ranks. The Oakland-based funk band Tower of Power put it best when they asked “What is Hip?” That’s like asking how much a yacht costs. If you have to ask you can’t afford the ship. If you don’t know what hip is, you’ll never know. And SoHo House is for hip, creative minds.
All hip creatures must know that SoHo House is throwing a New Year’s Eve party. Even if you’re not a member, you can attend, thanks to VIP Concierge. If you want to see how the other half lives, here’s your chance. Don’t blame us if you find yourself at your neighbor’s 23rd annual New Year’s Bash, or, perish the thought, that you watch one of those uneventful live network broadcasts.
Give us a call to reserve your tickets to the SoHo House West Hollywood, but promise not to tell anyone. It’ll be our little secret.
